Client: Millennium BCPDate: November, 2013
You know your age is not a number, right?
How to tell
Millennium BCP, a Portuguese bank, challenged us to create a film to give hope to people in the moment of financial crisis, but without a paternalistic tone.
We came with a powerful insight: The economic crise is not your fault, but what will happen next, can be changed by you.
When did growing up meant stopped believing you can do it?
As a kid we didn't knew the meaning of "impossible", why as an adult we are so affraid of failing?
Thinking about that we decided to create two films showing how a kids fighting for what they want. Can you identify yourself with the kid?