#HowOldAreYou

Client: Millennium BCPDate: November, 2013

You know your age is not a number, right?

How to tell

Millennium BCP, a Portuguese bank, challenged us to create a film to give hope to people in the moment of financial crisis, but without a paternalistic tone.

We came with a powerful insight: The economic crise is not your fault, but what will happen next, can be changed by you.

When did growing up meant stopped believing you can do it?

As a kid we didn't knew the meaning of "impossible", why as an adult we are so affraid of failing?

Thinking about that we decided to create two films showing how a kids fighting for what they want. Can you identify yourself with the kid?