Tested And Approved
Client: Libidium FastDate: July, 2014
Objective: Hard Selling (No Pun Intended)
Libidium Fast is a sexual stimulant who had Paulo Futre (a retired, but popular, football player) as endorser. It was mandatory to use him as the face of the campaign, but we decided to use more than the face.
The briefing was simple: Sell a lot and fast!
Since he had already tried and approved the product, we decided to create a viral that would have Futre showing how good the product is...
It had more than 500,000 views in 5 days and it sell-out in a week!